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Bio
Annika Todd is an experimental and behavioral economist specializing in energy research at Lawrence
Berkeley National Lab. Her current projects include investigating the effect of dynamic pricing programs on
energy consumption through large-scale field experiments and evaluating the impact of behavior-based energy
efficiency programs. Her research interests include the role of behavioral factors in energy decisions
such as non-standard incentives, competition and cooperation, high frequency feedback, commitment, framing,
and information overload.
Dr. Todd received her PhD in Economics from Stanford University, where she also spent time as a Postdoc
as part of a research team that received a $6 million grant to carry out experimental behavioral research
from the U.S. Department of Energy’s Advanced Research Projects - Energy (ARPA-E). She has extensive
experience in experimental design, behavioral theory and models, statistical analysis and econometric
techniques, behavioral financial markets, and game theoretic analysis. She holds a BA in Molecular and
Cell Biology as well as a BA in Economics from the University of California, Berkeley.
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